Mumbai, April 15: Viacom18 on Friday announced the launch of dedicated sports broadcasting channel Sports18, which will be be the new home to the world’s premium sports properties including the FIFA World Cup 2022, NBA, LaLiga, Ligue1, Serie A, Abu Dhabi T10 and top ATP and BWF events. The pay-tv channel, available in Standard Definition (SD) and High Definition (HD), will offer fans the best-in-class sports content in India. Viacom18 Sports CEO Anil Jayaraj said: “We are pleased to launch a dedicated sports channel for an audience across demographics and geographies. Sports18 will strive to be India’s most-coveted broadcast network by providing fans easy access to a comprehensive bouquet of international and premier sports content.” (UNI)
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