Jay Shah: Star India wins TV, Viacom18 bags digital IPL media rights

Bengaluru: BCCI Secretary Jay Shah on Tuesday announced the winners of IPL Media Rights auction that went on for three days and garnered a record Rs 48,390 crore value.
“Since its inception, the IPL has been synonymous with growth and today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in Rs 48,390 crore value. IPL is now the second most valued sporting league in the world in terms of per match value,” he said.
Announcing the winners, Shah said that Star India won India TV rights with their bid of Rs 23,575 crore. “The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years,” he said.
The Secretary also announced Viacom18 bagging digital rights with its winning bid of Rs 23,758 crore. “I congratulate Viacom18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here and the viewers will be able to enjoy top-class cricket,” he said.
India has seen a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game and the Digital India vision, Shah said.
Shah thanked all the bidders for their active interest in securing the IPL Media Rights. “As a key stakeholder, the BCCI will do everything possible to help you realize the full value of your investments,” he said.
He said BCCI will utilize the revenue generated from IPL to strengthen India’s domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience.
“Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities,” he added. (UNI)

#IPL TV Rights, #Star India