Havells Marks Its Entry Into Electric Skincare Segment

(Business Wire India) With the latest launch, the company aims to attain 25% market share for the segment in the next 2-3 years. Introduces a complete range for skincare products – from nail shiner to multi-purpose skincare device to address specific self-care needs on this Valentine’s Day,. The newest range priced from INR 1495 is positioned to be the go-to for DIY grooming with its premium and high-tech features. With Valentine’s Day approaching, Havells India Limited – a leading Fast-Moving Electrical Goods (FMEG) company today announced its entry into the electric skincare segment with the launch of Skincare Essential Range to offer a superior and personalised grooming experience. The newly launched products include a complete range – Nail Shiner, Callus Remover, Facial Hair Shaver, Pore Cleanser, Facial Cleanser to Multi-Purpose Skincare device to meet growing customer demands towards easy-to-use and cost-effective DIY tools.
Designed to disrupt the electric skincare segment, the products will be available across all retail and direct channels for Havells India, The range consists of 7 products developed entirely at Havells’ in-house design centre and R&D facility.
Announcing Havells’ entry into the segment, Mr. Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India said, “Backed by extensive consumer research and understanding of the current market demand for self-care products, we are pleased to introduce our premium and advanced range of electric skincare products. This marks Havells’ entry into the electric skincare segment with an aim to target 25% market share for the segment in the next 2-3 years. Designed to cater to the specific personal grooming needs of the consumers, the range has been developed to offer a comfortable and professional at-home grooming experience to our customers.
All products come with 2 years warranty. Let us have a quick look at the product range:Havells Mini Facial Shaver FD5000: Specially designed to remove facial hair from the sensitive skin of the face, this compact and small facial shaver is very convenient to use and carry. Designed for both wet and dry usage, it ensures a seamless hair removal experience at home, in and out of the shower. This dual-track rotary shaver operates on an AA battery and gives a smooth and easy shaving. Besides, its detachable waterproof cutter head ensures a smooth hair removal while its mirror in the cap allows you to use it anywhere you like.
Havells Nail Shiner NP2001: Buff away the harsh edges and get professional-looking nails easily at home. It comes with a roller to smooth out harsh edges, giving you perfect, well-shaped nails instantly. It gently buffs away minor ridges, spots, and discoloration. The rechargeable nail shiner also comes with a micro-USB charging port that provides 60 minutes of cordless use after 180 minutes of full charge.
Havells Multi-Purpose Facial Hair Remover FD5002: This all-in-one grooming solution removes unwanted hair from eyebrow, nose and ear with absolute ease. The touch-sensitive personal trimmer also comes with rotary system that can efficiently trim nose hair within a minute. Featuring a slim and portable design, the device can be carried easily for a touch-up anytime, anywhere. The trimmer is moisture resistant and offers 90 minutes of run time after 8 hours of charging. Havells Multi-function Skincare Device SC5065: This all-in-one beauty machine designed for daily face therapy offers tailored usage including skin rejuvenation, skin toning, face lifting, wrinkle removal, anti-aging, pre size reduction, skin elasticity etc. Featuring a slim and portable design, the multi-functional device can be carried easily for a touch-up anytime, anywhere. With enhanced features like LCD display and ION Function, this rechargeable device offers 60 minutes of runtime after 1 hour of charging.