‘Purchase-price subsidies, tax relief can fuel electric mobility growth’

A strong regulatory ecosystem including purchase-price subsidies and tax exemptions can fuel electric mobility growth in the country, a senior official of Italian luxury car maker Maserati said.

Such a regulatory ecosystem of any country should be developed keeping the best interest of the costumer in mind, said Bojan Jankulovski, head of operations, Maserati India.

“Therefore, purchase-price subsidies and tax exemptions will have a major effect on consumer demand. Furthermore, governments need to ensure a robust investment in charging infrastructure as part of their economic-stimulus programmes,” he told The Sunday Express.

“It’s truly an exciting time because we’re on the verge of a new era. Electric mobility is the future and every automotive manufacturer including Maserati is working towards that,” he said.

However, Jankulovski added that automotive brands need to combine their traditional values with the electrification project. “That’s why we need to find the balance in meeting the market’s demands that push toward the green mobility and, at the same time, we do not want to forget the traditional brand DNA.”

He said India’s luxury car market is expected to grow at around 15-20 per cent over the next five years, with growth coming from non-metro and tier 2 cities.